ATA Action Acquires Digital Therapeutics Alliance to Boost Telemedicine Advocacy

2025-04-01 digitalcare

Washington, D.C., Tuesday, 1 April 2025.
ATA Action’s acquisition of the Digital Therapeutics Alliance aims to strengthen policy influence and promote innovative healthcare technology, unifying voices for telehealth and digital therapeutics advocacy.

Strategic Unification in Digital Health

In a landmark development announced on March 31, 2025, ATA Action, the advocacy arm of the American Telemedicine Association, has officially acquired the Digital Therapeutics Alliance (DTA), marking a significant consolidation in the digital health sector [1][2]. The merger, unanimously approved by the boards of directors of both organizations, creates a unified platform that combines ATA Action’s successful federal and state-level advocacy with DTA’s established influence in regulatory matters across the United States, Europe, and Asia [5].

Leadership and Organizational Integration

The acquisition brings strategic leadership changes, with Andy Molnar, former CEO of DTA, assuming the role of head of digital health at ATA Action and senior vice president of industry affairs at the ATA [5]. Under the new structure, DTA members will receive dual membership with the ATA, integrating their expertise, leadership teams, and established programs into the expanded organization [3]. Kyle Zebley, executive director of ATA Action, emphasizes that this consolidation aims to ensure telehealth and digital therapeutics remain integral components of the U.S. healthcare system [5].

Expanded Advocacy Focus

The newly formed Advancing Digital Health Coalition will broaden its advocacy scope to encompass digital therapeutics, prescription drug-related software, digital mental health solutions, and remote monitoring devices [4]. This expansion represents a strategic move to create a more comprehensive approach to digital health advocacy, with particular emphasis on emerging technologies and innovative care delivery methods [5]. The coalition aims to influence policies ensuring digital health solutions are ‘recognized, reimbursed, and integrated into every aspect of our healthcare system’ [1].

Future Implications and Industry Impact

The merger positions the combined organization to address critical healthcare delivery gaps through technology-enabled solutions [1]. Ann Mond Johnson, CEO of the ATA, highlights that this unification will enhance educational initiatives and strengthen resource deployment to better serve the broader digital health community [5]. The organization’s immediate focus includes advancing state and federal policies to establish telehealth as a permanent care modality, while simultaneously expanding advocacy efforts for innovative digital health tools and artificial intelligence applications [5].

sources

digital therapeutics telemedicine